Bristol, Rhode Island, Friday, July 12, 1963 

My First True Friend in Bristol, Rhode Island:  Roswell Bosworth Senior,  Editor of the "Bristol Phoenix"  

I started my medical practice, on Monday July first, 1963, at the new Bristol County Medical Center,  on 1180 Hope Street, Bristol, Rhode Island. I did not know anybody  in the town, nor the surrounding towns: Warren and Barrington.

At that time the ethics of the American Medical Association did not allow physicians to purchase advertisement on newspapers, or radio. I had to do something to be known in the community. Therefore I used the "Rule of the five Ps. I had to do something to be known in this community.  Those of you that know Portuguese may go to my website under the Portuguese Edition, in the "Social" section and read the article I wrote about my public relations techniques by using the "Rule Of The Five P's. ( A Regra dos cinco Pês).

During the first week that I arrived in Bristol,  I went to introduce myself to:

(1) the Police, 
(2) the Priest (Portuguese), 
(3) the Press, 
(4) the Pharmacies 
(5)  the People  (I became member of the four  Portuguese-American Clubs in town to this day!).

So on Monday July 8^th, 1963, I went to  see the press.  I was very well received by Mr. Roswell Bosworth Senior,  Editor and Publisher of the "Bristol Phoenix", one of the oldest newspapers in America.  I brought with me  my biography and a photo, and Mr. Bosworth Senior saw fit to place them on the front page of the "Bristol  Phoenix",  on  Friday, July 12, 1963.

So in less that two weeks the entire community, especially the Portuguese-Americans were informed that a new physician was in town who  could speak their native tongue.  After this news my practice started with smooth sailing until I retired  in October 12, 1998. 

Mr. Bosworth Senior was a perfect gentleman. Between us,  it was love at the first site. We became very good friends.  He went  several times to Azores and Continental Portugal where he  even visited my mother  in Merlães, Vale de Cambra.  He gave me the honor of becoming my patient for many years. He lived to be more than one hundred years old!  I certainly miss his company and  his sincere friendship!

  Here is the item he wrote about my bio and published on the front page of the "Bristol Phoenix", on July 12th, 1963.

My photo as it appears on the front page of the Bristol Phoenix 37 years ago!
Article as seen  in the Bristol Phoenix:

Dr. M. L. da Silva Joins Staff at Medical Center Dr. Manuel Luciano da Silva who has spent the last three years at Lahey Clinic, Boston, in Internal Medicine, has joined the staff at the Bristol Medical Center on Hope St. He and his wife, Silvia, and 16-month-old son, are making their home at 713 Metacom Ave. Dr. da Silva is a native of Vale de Cambra, Portugal, about 30 miles from Oporto. He attended high school in Portugal and came to New York City with his mother and brother in 1946. The following year he entered New York University and was graduated  in 1951 in Biology. That same year he returned to Portugal, after his father’s death,  and entered Coimbra Medical School in 1958. He engaged in general practice during  1958-59 and then spent one year as an intern at St. Luke's Hospital in New Bedford. Since 1960 he has been in Internal Medicine at the Lahey Clinic. He is an expert in the history of Dighton Rock and has studied and researched all available information regarding it, since 1947. He  has given lectures on it on 59 occasions at schools, universities  and libraries. In 1960 it was his subject as a speaker at the International Congress in Lisbon where  representatives of 85 nations and over 2,000 scholars deliberated on the theme: "History of  the Discoveries". His interest in history was indulged by his father who  was a retired sea captain.