PewDiePie’s Net Worth: A Closer Look at the YouTube Star’s Earnings

From his humble beginnings as a Swedish YouTuber to becoming one of the world’s most recognizable and successful influencers, it’s no wonder that PewDiePie’s net worth has skyrocketed over the years. But exactly how much is the YouTube star worth? In this article, we’ll take a closer look at PewDiePie’s earnings, from his YouTube videos to his various other ventures, and analyze the factors that have contributed to his impressive net worth.

PewDiePie’s YouTube Earnings

PewDiePie, real name Felix Kjellberg, is one of the most popular and highest-paid YouTube stars in the world. His channel has over 105 million subscribers, making it the most subscribed channel on YouTube. He earns money through his videos, sponsored content and merchandise sales.

PewDiePie's Net Worth

So how much does PewDiePie actually make from YouTube? According to Social Blade, a website that tracks social media stats, PewDiePie earned an estimated $12 million in just ad revenue alone in 2019. That number is expected to increase in 2020 thanks to his ever expanding audience. In addition to his ad revenue earnings, PewDiePie also makes money through sponsored content deals with various companies.

He recently signed a deal with Maker Studios worth around $8 million and has collaborated with other brands such as Disney’s Maker Channel and Activision’s Call of Duty franchise. PewDiePie also makes money from selling his own merchandise such as t-shirts, hats and other apparel that feature his logo or catchphrase “Pewdiepie 4 Life”.

He even has his own line of shoes produced by Garmont called “Felix Kjellberg” that are sold on Amazon for $500-$600 a pair. With all these sources of income combined, Kjellberg’s net worth is estimated at around $30 million according to – making him one of the wealthiest YouTubers in the world today!

PewDiePie’s Additional Earnings

PewDiePie’s additional earnings come from a variety of sources. He has sponsored brand deals and his own apparel line, as well as released books and video games. In addition, he also earns money through YouTube channel memberships, merchandise sales, and cameos in movies and television.

PewDiePie first launched his clothing line in 2016 with the help of fashion company Hot Topic. The collection includes t-shirts, hoodies and hats featuring designs inspired by PewDiePie’s gaming lifestyle. He also partnered with EA Games to create an original video game called “Scribblenauts Unlimited” which was released in 2012. In 2018 PewDiePie published his memoir “This Book Loves You” which became a New York Times bestseller. Additionally, he earned a reported $4 million for his cameo role in the movie “Free Guy” starring Ryan Reynolds. The most lucrative source of income for PewDiePie is likely YouTube channel membership fees from subscribers who pay to access exclusive content such as live streams or early access to new videos.

This type of revenue has grown substantially over the years as more viewers are willing to pay for premium features offered by YouTube creators like PewDiePie. Finally, PewDiePie sells merchandise like mugs and notebooks on his website that feature logos from some of his most popular videos. Much of this merchandise is sold in partnership with Zazzle – one of the largest online companies specializing in selling custom printed products – giving him access to a larger audience than if he had tried to sell these items himself.

PewDiePie’s Net Worth

PewDiePie, real name Felix Kjellberg, is one of the most popular YouTube stars in the world and his net worth is reflective of his success. Due to his massive reach and influence, he has been able to make a considerable amount of money from his YouTube channel alone. Additionally, PewDiePie has also made money from sponsorships, merchandise sales and other sources outside of his YouTube channel.

As of 2020, Forbes estimated that PewDiePie earned $15 million from YouTube ad revenue alone in 2019. As one of the top YouTubers with over 100 million subscribers, this number isn’t too surprising since he can pull in millions with just one video upload. He also makes additional income from sponsorships and product placements in many of his videos which further adds to his total earnings.

Aside from YouTube earnings, PewDiePie has generated more money through merchandise sales such as t-shirts, posters and other items. He often promotes these products on his channel as well as through social media platforms like Twitter and Instagram. Additionally, he has also released several books which have helped him generate more income. All these sources have contributed significantly to PewDiePie’s total net worth which stands at an impressive $30 million as of 2020 according to Celebrity Net Worth. This makes him one of the wealthiest YouTubers in the world and shows that it is possible to make a lot of money by pursuing your passion online – something that many people aspire to do themselves.


This article has taken a closer look at PewDiePie’s net worth, providing insight into his YouTube earnings, additional sources of income, and overall financial status. It is clear that PewDiePie has earned a significant amount of money from his YouTube channel alone, as well as from his other ventures. With this in mind, it is safe to say that PewDiePie’s net worth is quite impressive and should continue to grow in the future.

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