How the Covid Pandemic has created a “New Normal” in the world of shopping

When the Covid Pandemic swept through our entire world in 2019, businesses involved in every aspect of different industries were affected, many had to close their doors to the general public and unfortunately some didn’t survive and shut down for good. Retail, Catering and the Entertainment Industries were badly hit as people everywhere were ordered to stay indoors and isolate.

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Those that took their companies on-line and marketed their Brands via the powerful Social Media platforms not only survived but many thrived and grew. Working together with a specialist SEO Consultant such as http://www.rycomarketing.ie/seo-services/seo-consultant/ they got their Brand Identity onto every on-line platform available and increased their customer footfall and therefore increased their sales and revenue.  Now that the Pandemic is under control with the regular use of Vaccinations, on-line shopping has continued to be as popular as ever and has even seen an increase in activity.  The “New Normal” is here to stay and the future is all about On-line marketing and optimising your sales via mobile phones, laptops and computers.

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The old days of traipsing around the shops for a new Outfit, Birthday Card, Wedding Present or Anniversary Gift are gone and even food shopping is now completed on-line and collected later at a convenient time.  Google and its Artificial Intelligence are part and parcel of our everyday lives and those businesses that embrace this new technological era will thrive and grow.

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