People tend to believe what other people say about your business more than what you say in most cases. Some of the most reliable tools you can use to build trust and interest from casual visitors are testimonials and reviews.
Why Testimonials Matter
Testimonials are authentic life referrals from your happy clients. Positive testimonials show potential clients that others have benefitted from your work, which encourages them to make a similar smart decision. For newcomers to your business, a testimonial can dispel doubts and influence hesitant readers in the right direction. For advice on Web Design Dublin, contact dublin.nettl.com/web-design
They offer proof of reliability for your business, that other people have used your services and recommend you to others with similar needs. Research suggests that reviews play a role with most customers before they arrive at any call-to-action so attracting them on the main page of your website could be just what you need!
Where to Use Them
Include testimonials on your homepage, within service pages, or put them in areas like a contact page. Good short quotes are specific – e.g., “Lucy was great at working with us to expand our dog training business locally” instead of something generic.
Tips for Getting Great Testimonials
Ask customers to review after you have completed your work for them. A quick form or a few questions to guide them along can help and make it easier for them.
In simple terms, testimonials and reviews can be strong assets to your website and they are vital in creating an environment of trust which will further push people into enquiring. Feature them prominently on your website and let the satisfied customers speak for you!
About Author
