Search Engine Optimisation is a number of methods that can be used to help improve where your website appears in the search engine rankings. All search engines use an algorithm to look at websites and identify keywords that are used on the site as well as looking at whether the names of the business or its web address is used in articles and directories elsewhere that are linked to the same keyword. It then looks at whether there are other websites that are linking back to the original business website and grades the website accordingly.
Once the algorithm has assessed the website it will then give it a ranking place. This is where the website appears in the search listings for the relevant keyword. There are ways in which you can improve the ranking position by looking at search engine optimisation or SEO both on your website and externally to the site.
It is a very detailed process and it is important that you work with a professional SEO Belfast company such as https://www.rycomarketing.co.uk/digital-marketing-belfast/seo-belfast/ when looking for support to ensure that you are making positive changes to your website. An SEO specialist will be able to assess your website to see how it is currently performing and then suggest improvements that can be made as well as looking at what is known as a link building package to further improve the ranking positions.