In the early days of the web, websites were based on what we had learned from other media like newspapers and magazines. The front page had a logo at the top, followed by some kind of ‘Welcome to our website’ message. Below this was some sort of navigation bar and then perhaps a few paragraphs that gave you an overview of the different sections of your site. It was essentially something a visitor could glance at, get the gist, and then decide what they wanted to look at next by using the navigation bar.
You just didn’t have the ability back then to track or analyse how people used your site. There was no way of knowing if all those carefully crafted paragraphs ended up turning visitors away before they even looked at what else you offered, for example. Then Google introduced Google Analytics. Suddenly, we could see all sorts of juicy data about what happened when visitors landed on our websites. We began to learn more about our visitors. We discovered how many visitors turned around at a certain page. In short, we discovered that a lot of homepages weren’t doing much of anything.
We started to appreciate the fact that just because we put things on a home page, it didn’t mean that visitors were going to read them. At best, old-style web pages had all the value of an unread brochure. But the good news was that our homepages could actually do something. The primary function of your website’s homepage is no longer just to look welcoming or pretty; it should be designed to make sure visitors keep moving along the path you want them to take. For Web Design Cardiff, visit https://www.accent-adc.co.uk/service/web-design-cardiff
Ideally, you should design it so they convert into customers by buying something, signing up for something, reading or watching something. You want to write headlines and text that appeal to your target audience, to include a prominent call-to-action (CTA), and to make it really easy to find what’s useful or interesting.
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